I got to workout amongst The Starry Night this morning! The Immersive Van Gogh exhibition is partnering with America’s favorite kefir company, Lifeway Foods, to bring Chicagoans yoga under The Starry Night. Beginning Saturday, April 17, patrons of all fitness levels can sign up for Gogh with Lifeway Immersive Yoga in partnership with CorePower. The yoga classes will be led by a certified CorePower yoga instructor and will take place inside Lighthouse ArtSpace Chicago, a new venue within Chicago’s recently renovated landmark Germania Club Building, 108 W. Germania Place.
People of all fitness levels are welcome to enroll in the 35 min flow yoga. All classes take place within the multi-sensory and all-encompassing Immersive Van Gogh experience. Each workout is designed to challenge the body and inspire the mind; choreographed in harmony with the music, sounds, light and moving images from Van Gogh’s vast catalogue of masterpieces. After class, participants are invited to stay and experience the art around them one more time. All Gogh with Lifeway at Immersive Yoga participants will receive a nutritious Lifeway Kefir, packed with probiotics to nourish their microbiome and to recover from their yoga session. Guests also may stay in the exhibit following the class to view the exhibition.
“Lifeway is proud to collaborate with Immersive Van Gogh and CorePower Yoga for this initiative,” said Julie Smolyansky, President and Chief Executive Officer, Lifeway Foods. “Our company motto, ‘Love Your Guts,’ is emblematic of the need for us to take care of our wellness every single day. A balanced gut microbiome positively influences our mental health, and vice versa. By engaging in the practice of yoga, surrounding ourselves with incredible art, and nourishing the gut with kefir, an ancient probiotic superfood, this unique collaboration is a great way to strengthen the mind-gut connection. Now more than ever, we hope to bring joy to our community with this once-in-a-lifetime immersive wellness experience that intersects movement, sound, art, and light.”
Classes are scheduled for Wednesday mornings at 8 a.m. and Saturdays and Sundays at 7 and 8 a.m.Capacity is limited in keeping with the City of Chicago’s COVID-19 protocols. Admission is $54.99 per person/per class. To reserve a spot, visit vangoghchicago.com.
Gogh with Lifeway Immersive Yoga classes will be presented with strict health and safety practices in place. Capacity will be limited in accordance with the City of Chicago’s safety protocols. Additional safety precautions include touchless ticket-taking, temperature checks upon arrival, hand sanitizer stations, social distancing markers throughout the venue, and digitally projected social distancing circles on the gallery floors to ensure appropriate spacing. All guests must wear a face covering at all times during their visit to Lighthouse ArtSpace Chicago. Guests should arrive dressed for classes and bring their own yoga mats.
Featuring animations of 40 of Van Gogh’s masterpieces, Immersive Van Gogh was designed by creative director and Italian film producer Massimiliano Siccardi, with original, mood-setting music by Italian multimedia composer Luca Longobardi, who provided a score that combines experimental electronic music with pure, ethereal and simple-seeming piano. Vittorio Guidotti is the Art Director. Siccardi and Longobardi are both pioneers of immersive digital art experiences in Paris. With more than 70 projectors illuminating over 15,000 square-feet, visitors to Immersive Van Gogh are encircled from head-to-toe in Van Gogh’s brushstrokes and colors, including animated details from works such as Self Portrait with Felt Hat (1888), The Bedroom in Arles (1889), Irises (1889) and The Starry Night (1889).
The venue is easily accessible by public transportation and has ample parking in the nearby James House parking garage. To join the waitlist for Gogh with Lifeway Immersive Yoga, visit www.vangoghchicago.com.
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