THE ONE-OF-A-KIND PARTNERSHIP WILL INCLUDE MULTIPLE MOMENTS FOR FANS ALL SUMMER LONG, WITH STELLA ARTOIS AS THE OFFICIAL BEER OF HOT ONES
Stella Artois and First We Feast’s HOT ONES™, the celebrity talk show and pop culture sensation known for inspiring many of the internet’s most viral entertainment moments, officially announced a partnership that’s sure to spice up the summer. To kick off this partnership, Hot Ones is releasing a special episode with rapper, actor, and Stella Artois Brand Ambassador, Ludacris, available now on YouTube in collaboration with Stella Artois.
At the epicenter of both food and entertainment, Stella Artois’ partnership with Hot Ones builds on the brand’s ongoing mission to bring people together over everyday meals, this time through one of the most consumed items in bars: wings. All summer long, Stella Artois will serve as the Official Beer of Hot Ones with brand integration in five Hot Onesepisodes featuring some of the most relevant names in culture today. Beyond in-episode integration and custom content, Stella Artois and Hot Ones will deliver first-of-its-kind experiences and fire things up at venues across the United States.
“Both Stella Artois and Hot Ones thrive at the convergence of culture and sharing moments over a meal, so investing in this partnership made a lot of sense,” said Chris Jones, Group Vice President of Marketing, Premium Brands at Anheuser-Busch. “With this partnership, we are excited to be part of the cultural conversation and reach more audiences in bars around the country, where we will continue to reinforce our reputation as one of the highest quality, sessionable beers in the market.”
Later this summer, First We Feast and Stella Artois will host a one-of-a-kind Hot Ones event in Chicago at an iconic location in the city. Stella Artois is bringing fans into the experience with this event, hosted by Sean Evans and featuring an iconic Stella Artois Global Brand Ambassador, alongside other celebrities.
Fans of First We Feast and Stella Artois can enter for a chance to attend by visiting https://www.stellaartois.com/HotOnesLive.
The 10 grand prize winners will receive travel and accommodations for two, along with two seats to the event.
