Hard Rock International and Lionel Messi

Hard Rock International and Lionel Messi Celebrate Continued Partnership with “Captain Messi” Superhero Toy, Kids Menu and Retail Collection Now Available at Hard Rock Café Chicago

Legendary Soccer Player Lionel Messi

Introducing the world’s newest superhero, Captain Messi! Hard Rock International and global brand ambassador, Lionel Messi, are proud to unveil a superhero version of the sports and cultural icon. Captain Messi is saving the day with his powerful kick and will be featured in Hard Rock Cafe Chicago and online. Hard Rock and Lionel Messi united to create a limited-edition, posable Captain Messi toy, now available with any Hard Rock Kid’s Menu order and through in-room dining at participating hotels while supplies last. It marks the first time the soccer great was involved in the creation of a toy in his likeness. Rock Shops worldwide and online will also carry the collectible figure as part of a new Captain Messi retail collection complete with lunchboxes, water bottles, backpacks, apparel and more.

“My kids and I love watching superhero movies together, so it was really special to work with Hard Rock to create Captain Messi,” said Lionel Messi. “I hope it helps inspire young fans and families to work hard and believe in themselves to do great things.”

The company announced two new additions to the Hard Rock Kid’s Menu: cheese pizza and pepperoni pizza, providing more delicious meals that parents can endorse and kids crave. The Hard Rock Kid’s Menu includes a variety of options for all palettes from grilled chicken salad and fresh fruit to chicken tenders and the new pizzas.

“We’re thrilled to continue our incredible partnership with Lionel Messi and create a new way to represent all the joy he brings to people around the world,” said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International.

Over the past three years, Lionel Messi has been a tremendous partner and brand ambassador of Hard Rock. He recently starred in Hard Rock’s “Come Together” campaign celebrating the launch of its Unity by Hard Rock™ global loyalty program. Unity is complementary and offers an array of benefits and services at more than 200 Hard Rock locations where members can earn and redeem Unity Points toward free hotel nights, dining experiences, Rock Shop^® merch and more. Visit www.hardrock.com to plan your next visit.

At the Captain Messi launch event at Seminole Hard Rock Hollywood, Hard Rock also presented a $1,000,000 check to Chef José Andrés, Founder of World Central Kitchen, and Brad Keiserman, Senior Vice President of Disaster Response and the top executive for disaster response in the Americas at the American Red Cross. This donation will support relief efforts for those impacted by Hurricanes Helene and Milton. The funds will aid in immediate recovery and long-term rebuilding for communities devastated by catastrophic storms from Florida to the Carolinas and Tennessee.