Faithful Essence Reader – Tavi J.
Essence Magazine plays a huge part in the foundation of my life. Back in 2004 I went through a particularly hard time. My Dad, who was truly my bestfriend, passed away from Colon Cancer at the young age of 43. I was also dealing with a bad break up, working full-time, and going to college full time at night. One exhausting evening I was flipping through my Essence magazine and my fingers magically took me to Susan L. Taylor’s column “In the Spirit.” Susan’s column was the medicine I needed to see the light at the end of the dark tunnel. Her words touched me so much and I needed more. For the next 3 months I was in and out of the library reading old Essence issues and gradually feeing better about myself and my current circumstances.
Essence is a magazine that stands the test of times. I read Essence issues several years back and each issue blessed me with relevant information to enhance my life as a Black woman. Essence Communications is the number one—and only 100% Black-owned—media, technology and commerce company at scale dedicated to Black women and communities. With a community of more than 31 million Black women, ESSENCE inspires a global audience through diverse storytelling and immersive original content rooted in Culture, Equity and Celebration.
The return of Essence Festival of Culture for 2022 brought a smile to my face. I’ve never been before, but hopefully this will be the year to gather with my fellow Black Queens in the city of New Orleans! Check out what to expect in the press release below.
The ESSENCE Festival of Culture Plans Full Return to New Orleans in July 2022 The Nation’s Largest Festival by Per Day Attendance Will Take Place Fully Live from
June 30 – July 3, 2022, with Enhanced Digital Experiences Globally –
Essence Communications, Inc., the leading media, technology and commerce company dedicated to serving Black women and communities, today announced the full return of the ESSENCE Festival of Culture to New Orleans from June 30 – July 3, 2022.
After pivoting to a virtual experience in 2020 and 2021 due to the pandemic, the ESSENCE Festival will host a fully live gathering for the first time in two years, celebrating the culture and resilience of the Black community with the theme “It’s the Black Joy for Me!” In addition, with its strong digital performance – including a 65% increase in Festival content streams from 2020 (45 million) to 2021 (70+ million), the ESSENCE Festival of Culture will build on the global audience gained via its virtual programming to continue to deliver a comprehensive and engaging digital experience to attendees both live and around the world.
“The reimagining of the 2022 ESSENCE Festival of Culture in New Orleans as a phygital – fully physical and fully digital – experience will be epic,” said Caroline Wanga, CEO, Essence Communications, Inc. “Given what we have collectively experienced over the last two years, the opportunity to convene and uplift in the spirit of culture, equity, celebration – and joy – is more of a privilege and honor than it has ever been. We look forward to our homecoming in the City of New Orleans and to strengthening our impact as a cornerstone of Black culture, entrepreneurship and economic inclusion – working always to serve Black women and communities deeply.”
The unparalleled live experience will include almost one million square feet of space for empowerment programming (networking, finance, career, wellness, fashion, beauty and more) at the Ernest N. Morial Convention Center, nightly concerts at Caesars Superdome and other entertaining and inspirational activations in venues across the city. The Festival’s robust digital programming will include live streaming of select on-the-ground activities in New Orleans, as well as new and exclusive digital content and experiences created for the live and virtual audiences.
“We are elated to announce the return of the ESSENCE Festival to New Orleans in the Summer of 2022,” said Mayor LaToya Cantrell. “ESSENCE brings so much to our city and our economy, and I can’t wait to see what this year has to offer. The City of New Orleans and the ESSENCE Festival are inextricably linked through our remarkable history and our steadfast focus on and commitment to culture, community, and economic inclusion. We look forward to continuing this partnership to create an even deeper legacy of impact and inclusion for our city and for all who will join us in July to make this experience the best yet.”
Launched in 1995 as an event to commemorate the 25th anniversary of ESSENCE magazine, the ESSENCE Festival of Culture has since evolved into the world’s largest celebration of Black women, culture and communities. Regularly convening more than 530,000 people annually over July 4thweekend in New Orleans, the ESSENCE Festival of Culture is now also the nation’s largest festival by per day attendance.
Additional details regarding the 2022 ESSENCE Festival of Culture – including ticketing, schedules, talent line-up, COVID protocols (based on recommended guidance from Public Health Agencies and the City of New Orleans), and more – will be released in January 2022. Visit www.essencefestival.com for the latest information.
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